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Your Site Looks Fine.
Google Disagrees.

Broken schema. Slow pages. Missing data. Your provider won't tell you. We will.

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How it works

01

Fix

After this, Google crawls and indexes your site without friction.

Schema, speed, and structural fixes deployed site-wide.

What’s included

Scan

After this, every crawl error, speed issue, and schema gap is mapped.

Full technical crawl. Every issue categorized by ranking impact.

Harden

After this, your Core Web Vitals pass and your architecture is bulletproof.

New inventory indexed within hours. AI-ready page structure.

Guard

After this, platform updates and migrations don't break your rankings.

Monthly speed checks. Quarterly re-crawls. Nothing breaks unnoticed.

Technical SEO Audit

We crawl your entire site and map every technical issue — broken schema, redirect chains, orphaned pages, crawl budget waste, and Core Web Vitals failures.

For dealerships, that means identifying the platform-specific problems your provider won't flag: JS-rendered inventory Google can't parse, duplicate VDPs cannibalizing each other, and missing structured data on every page type.

You get a prioritized roadmap weighted by ranking impact — not a 200-page PDF no one reads.

  • Full-site crawl analysis
  • Core Web Vitals report
  • Schema gap identification
  • Prioritized fix roadmap

Schema Markup Deployment

Over 60% of dealership sites have broken or missing schema. That means Google can't surface your store in rich results, and AI platforms can't cite you in generated answers.

We deploy AutoDealer, Vehicle, Service, FAQPage, and LocalBusiness schema across every relevant page — correctly nested, validated, and monitored.

Schema is the language search engines and AI use to understand what your business is. Without it, they guess. With it, they know.

  • AutoDealer schema
  • Vehicle schema for inventory
  • Service schema for fixed ops
  • FAQPage & LocalBusiness markup

Core Web Vitals Optimization

A one-second load delay costs 7% of conversions. On a site generating 200 leads per month, that's 14 leads lost to a fixable technical problem.

We improve LCP, CLS, and INP by optimizing image delivery, reducing render-blocking resources, and fixing layout shift caused by dynamic inventory elements.

Faster pages rank higher, convert more, and keep buyers from bouncing to a competitor's faster site.

  • LCP optimization
  • CLS resolution
  • INP improvements
  • Image compression & lazy loading

Crawlability & Indexation Fixes

Dealership platforms generate thousands of pages — VDPs, SRPs, filter combinations — and most waste Google's crawl budget on pages that shouldn't be indexed.

We implement canonical tags, meta robots directives, and URL parameter handling to consolidate ranking signals and stop duplicate pages from competing against each other.

If Google wastes its crawl budget on junk pages, your model pages and city pages don't get indexed fast enough.

  • Canonical tag implementation
  • Robots.txt optimization
  • Sitemap cleanup
  • Crawl budget analysis

JavaScript Rendering Audit

Many dealership platforms render inventory and pricing via JavaScript. If Google can't execute that JS, your VDPs are invisible to search.

We test every critical page type against Google's rendering engine and identify content that only loads client-side — then implement server-side rendering or pre-rendering solutions.

Inventory that doesn't render for crawlers doesn't rank. Period.

  • JS rendering test per page type
  • Server-side rendering recommendations
  • Dynamic rendering setup
  • Pre-render validation

IndexNow & Sitemap Management

Your inventory changes daily. If Google doesn't know about new pages until its next scheduled crawl, those vehicles sit unindexed for days or weeks.

We implement IndexNow for instant indexing signals and build dynamic XML sitemaps that update as your inventory changes.

New VDPs and model pages get indexed faster — so they start ranking while the vehicle is still on your lot.

  • IndexNow protocol setup
  • Dynamic XML sitemap
  • Sitemap submission automation
  • Index coverage monitoring

Why choose AutomotiveSEO for Technical SEO?

We Speak Your Provider's Language

We've filed tickets with every major dealer platform. We know what they'll fix, what they'll push back on, and how to get it done without your team managing the back-and-forth.

60% of Dealers Are Broken

Fewer than 40% of dealership sites have correct schema. Missing AutoDealer markup means Google guesses about your store. AI platforms skip you entirely. We fix that first.

Speed Equals Sales

One second of load delay costs 7% of conversions. On 200 leads a month, that's 14 leads lost to a fixable problem. We cut load times in half on average.

We Catch What Breaks

Platform updates break things silently. A provider push can kill your schema overnight. We re-crawl quarterly and monitor Core Web Vitals monthly so nothing slips.

Common questions

How much does technical SEO cost for a dealership?

Technical SEO is included in AutomotiveSEO plans starting at $2,995 per month. No setup fees, no long-term contracts. That covers a full technical audit, schema deployment, Core Web Vitals optimization, crawlability fixes, duplicate content resolution, and ongoing quarterly monitoring.

How long does technical SEO take to see results?

Indexation improvements are visible within 30 days. Ranking gains from schema deployment and speed improvements follow in 60-90 days. Moving Core Web Vitals scores from Poor to Good correlates with a 20-25% increase in organic traffic across dealership sites we have audited.

What is included in technical SEO for dealerships?

AutoDealer and Vehicle schema deployment, Core Web Vitals optimization, crawlability audit and fixes, duplicate content resolution for VDP and SRP pages, JavaScript rendering fixes, IndexNow and sitemap management, canonical tag implementation, and quarterly technical monitoring. Everything your site needs to be readable by Google and AI platforms.

Does technical SEO affect AI search like ChatGPT?

Yes. ChatGPT, Perplexity, Gemini, and Google AI Overviews all rely on structured data, crawlable content, and schema markup to decide which dealerships to cite. A site with clean technical SEO and properly deployed schema is far more likely to appear in AI recommendations. A site with missing or broken schema is invisible to those platforms regardless of content quality.

What is AutoDealer schema and why does it matter?

AutoDealer schema is structured data that tells Google and AI platforms precisely what your business is: a car dealership, the brands you sell, your location, your hours, your service department. Dealerships with correct AutoDealer schema appear in rich results, local knowledge panels, and AI-generated recommendations at a dramatically higher rate than those without it.

Will technical SEO conflict with my website provider?

No. We work within whatever platform you are on: Dealer.com, DealerOn, DealerInspire, Sincro, and others. We identify every issue, implement what we can directly, and coordinate with your provider on platform-level changes. You do not manage that back-and-forth yourself.

FIND OUT IF A COMPETITORALREADY OWNS YOUR MARKET.

The audit takes 30 minutes and it's free. We'll pull your data, show you who's winning, and give you a plan — whether you hire us or not.

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solutions@automotiveseo.ai  ·  469.402.4757