Home | Northern Nevada
Hyundai Dealership
+53% Leads YoY
285 monthly leads · 34% lower CPL
Our Client
Growing metro market with aggressive Hyundai competition from California overflow.
The Challenge
186 monthly leads, flat for 18 months. Conversion rate sat at 1.4% — well below the Hyundai brand average. California dealers were bidding into the Reno-Sparks market and taking share.
186
Monthly leads
1.4%
Conversion rate
$13.10
Cost per lead
13,100
Organic traffic
The Approach
AutomotiveSEO built model and EV landing pages for the Ioniq 5 and Ioniq 6, plus city pages covering Reno, Sparks, Carson City, and Tahoe. AI search optimization and conversion rate improvements completed the strategy.
01
Audience research identifying California transplant buyer persona
02
Comprehensive model and EV landing page strategy (Ioniq 5, Ioniq 6)
03
City and region pages covering Reno, Sparks, Carson City, and Tahoe
04
AI search optimization for brand + model recommendation queries
05
Conversion rate optimization through improved page structure and CTAs
SEO Result: +53% Leads YoY.
–34% lower cost.
Year-over-year, this dealership saw a complete transformation. Leads jumped 53%, conversion rates nearly doubled, and they're now the dominant Hyundai presence in all of Northern Nevada.
Monthly leads
186 → 285
+53%
Conversion rate
1.4% → 2.5%
+79%
Cost per lead
$13.10 → $8.60
–34%
Organic traffic
13,100 → 11,300
–14%
GA4-verified results, year-over-year