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We're Automotive SEO
SEO, AGO & GEO for Dealers
OUR MISSION
One industry. One focus. Dealerships only.
AutomotiveSEO exists to help car dealerships win in search — on Google and on AI platforms like ChatGPT, Perplexity, and Gemini. We build data-driven SEO, AEO, and GEO strategies that grow traffic, leads, and sales — and measure every result in GA4.
How We Work.
No layers. No account-manager chain. Every client works directly with the strategist running their campaign.
Steve Humphries, AutomotiveOnly.com Founder and CEO
01
Global team
We operate out of Dallas, TX — with team members around the world.
02
Results are public
Every client gets a live dashboard. Rankings, leads, CPL — verified in GA4. If we can’t prove it, we don’t claim it.
03
Small team on purpose
You’ll talk to the same strategist every month. Not a rotating cast of junior reps. Your person knows your store.
O
From Ranking on Google to
Getting Cited by AI.
We started with one question: why does every Automotive SEO agency treat dealerships like just another local business?
01
• 2004–2022
Traditional
Automotive SEO
We won Google rankings for dealerships. Model landing pages, backlinks, local citations — the fundamentals.
Twenty years in automotive marketing working with dealers coast to coast.
— ›
02
• 2023
The Shift
ChatGPT launched. Perplexity followed. Google rolled out AI Overviews.
Buyers stopped clicking. Organic traffic decayed on every dealer site we audited.
Agencies treating Automotive SEO like a checklist couldn’t keep up.
— ›
03
• 2025–2026
AI-First Automotive
SEO
We built GALAXY — our framework for analyzing Brand DNA, Audience DNA, and Competitor DNA.
AEO and GEO are now part of every dealer strategy we ship.
The goal shifted from winning a #1 ranking to being the source AI engines cite when buyers ask.