Home | Northwest Alabama
Honda Dealership
+29% Lead Growth
123 monthly leads · 22% lower CPL
Our Client
Mid-size market with strong brand loyalty and limited local competition.
The Challenge
95 monthly leads at a 2.7% conversion rate. No Fixed Ops SEO — the service drive generated zero leads from search. Regional competitors had started investing in SEO.
95
Monthly leads
2.7%
Conversion rate
$26.20
Cost per lead
3,500
Organic traffic
The Approach
AutomotiveSEO built model pages for the CR-V, Civic, Accord, and HR-V alongside Fixed Ops SEO for oil changes, brake service, and recall searches. GBP optimization and regional content pages covered the full Northwest Alabama market.
01
Brand positioning analysis to define what makes this Honda store different
02
Model landing pages optimized for CR-V, Civic, Accord, and HR-V
03
Fixed Ops SEO for oil changes, brake service, and Honda recall searches
04
Regional content strategy covering the entire Northwest Alabama market
05
GBP optimization for local pack dominance
SEO Result: +29% Lead Growth.
–22% lower cost.
Steady, sustainable growth across all metrics. This dealership is now the clear organic leader in their market — and Fixed Ops is generating incremental revenue from search.
Monthly leads
95 → 123
+29%
Conversion rate
2.7% → 3.7%
+37%
Cost per lead
$26.20 → $20.30
–22%
Organic traffic
3,500 → 3,300
–6%
GA4-verified results