High-volume metro market with 20+ competing CDJR stores.
The Challenge
92 monthly leads in a market with 20+ competing CDJR stores. CPL from paid search was $37.80 and climbing. The 2.7% conversion rate had clear upside, but organic visibility was near zero.
92
Monthly leads
2.7%
Conversion rate
$37.80
Cost per lead
3,400
Organic traffic
The Approach
AutomotiveSEO mapped all 20+ Houston-area CDJR dealers and built model and trim-level landing pages to fill the gaps. Fixed Ops SEO and truck/Jeep lifestyle content rounded out the strategy.
Aggressive model and trim-level landing page strategy
03
Fixed Ops SEO targeting service, parts, and recall searches
04
Content strategy around truck and Jeep lifestyle buyer intent
05
Schema markup and technical SEO to maximize SERP real estate
SEO Result: +93% Leads in 60 Days. –63% lower cost.
In just 60 days, this CDJR dealership nearly doubled their lead volume while dramatically cutting their cost to acquire each lead. The growth continues to compound.