Home | Prescott, AZ
Subaru Dealership
+30% Lead Growth
103 monthly leads · $24.30/lead
Our Client
A trusted Subaru dealership serving Prescott and Northern Arizona with new and pre-owned vehicles.
The Challenge
79 monthly leads from 3,800 organic sessions. Conversion rate sat at 2.0% — below the Subaru brand average. CPL was $31.80 with limited content targeting local buyer behavior.
3.8K
Organic traffic
2.0%
Conversion rate
79
Leads / month
$31.80
Cost per lead
The Approach
AutomotiveSEO built model landing pages and city pages targeting Prescott, Chino Valley, and Sedona. Technical SEO and conversion optimization rounded out the strategy.
01
Model landing pages optimized to capture bottom-of-funnel search for Subaru vehicles, with content designed to address pricing, safety, and outdoor lifestyle
02
City pages targeting Prescott, Chino Valley, and Sedona, turning geographic intent into dealership visits
03
Technical SEO improvements including mobile performance, page speed, and structured data for qualified marketing leads
04
Conversion rate optimization made it easier to take action through better form placement and clearer calls-to-action
SEO Result: +30% Lead Growth.
–24% lower cost.
Monthly leads increased from 79 to 103 while cost per lead dropped from $31.80 to $24.30. Organic search became the dealership's most cost-effective acquisition channel.
Organic traffic
3.8K → 3.5K
–8%
Conversion rate
2.0% → 2.9%
+45%
Leads / month
79 → 103
+30%
Cost per lead
$31.80 → $24.30
–24%
GA4-verified results, 90 days